OUTBOUND VS INBOUND MARKETING: UTILISING NEW TECHNOLOGIES TO DRIVE CUSTOMERS TO YOU

Traditional marketing is often related to fishing; we use bait (the offer) most likely to tempt the intended fish (target audience) using a variety tools such as a rod, reel or net (the marketing mix).  However, the notion of fishing for customers (outbound communication) is changing, as consumers develop behavioural and technological ability to tune out messages pushed at them. Learn more »