HOW TO GET PRESS

PR is all about relationships.  Building relationships, forming alliances and giving back (not just always taking).  It’s also about knowing the right person in an organisation, or in the media, and what will interest them.  You also need to have a worthwhile newsworthy story to tell.

Overcoming the gatekeepers

You can start by doing some research on journalists, publications, your industry and find out what’s going on – what is being reported on?  Then work out the right angle for each contact.  Think about what’s in it for them?  Why would they be interested?  Once you have worked that out, you’re ready for the pitch.  Remember, this is not a hard sell to the journalist.  It’s about developing a relationship, and letting them know why this would work for them. Learn more »