HOW TO GET PRESS
PR is all about relationships. Building relationships, forming alliances and giving back (not just always taking). It’s also about knowing the right person in an organisation, or in the media, and what will interest them. You also need to have a worthwhile newsworthy story to tell.
Overcoming the gatekeepers
You can start by doing some research on journalists, publications, your industry and find out what’s going on – what is being reported on? Then work out the right angle for each contact. Think about what’s in it for them? Why would they be interested? Once you have worked that out, you’re ready for the pitch. Remember, this is not a hard sell to the journalist. It’s about developing a relationship, and letting them know why this would work for them.
IT’S THE MOST WONDERFUL TIME OF YEAR… FOR DONATIONS
Christmas is a time to give, and Australia’s 10,000 registered charities are desperate to receive.
It is that time of year again, when the appeals get louder leading up to Christmas–notably when the population is feeling most generous. Whether by phone, mail or more and more commonly email, most of us are overwhelmed by a seemingly never-ending stream of requests from organisations all asking us to pitch in and help their extremely worthy cause. So how do you convince a business or individual that your cause is the most important?
A CHRISTMAS GIFT FOR YOU: MAXIMISE YOUR ONLINE PRESENCE WITH MINIMAL EFFORT
With the festive season fast approaching, I’m feeling generous. So I’ve decided to put together a few tips that will help you manage your own online presence without spending big bucks on professional assistance. Call me crazy for giving away free IP, but hey – make the most of it while it’s on offer!
EIGHT TIPS TO START THE NEW WORKING YEAR SMOOTHLY
This year has gone so quickly. Christmas is only weeks away. And for those businesses closing over the festive period, a well-deserved break from a busy year is so close you can smell it.
Now that we are down to the pointy end of the year, you may be inundated with requests for financial and business reports, staff performance reviews and even client Christmas parties – but have you thought about what you need to do to close off 2011?
OUTBOUND VS INBOUND MARKETING: UTILISING NEW TECHNOLOGIES TO DRIVE CUSTOMERS TO YOU
Traditional marketing is often related to fishing; we use bait (the offer) most likely to tempt the intended fish (target audience) using a variety tools such as a rod, reel or net (the marketing mix). However, the notion of fishing for customers (outbound communication) is changing, as consumers develop behavioural and technological ability to tune out messages pushed at them.
