LOCATION BASED MARKETING – USING PEOPLE POWER TO PROMOTE YOUR BUSINESS THROUGH SOCIAL MEDIA

Depending on your level of social media experience, you may or may not have heard of one type of location based marketing, called the ‘check-in’. What is it? Well, a check-in is a feature on Facebook that allows a person to use their mobile device to pinpoint their location and share it with all their friends on Facebook. It’s different, however, to just typing a status update announcing that you are at ‘XYZ’.