PLAN, MONITOR, SUCCEED!

Have you ever heard the saying? – “He who fails to plan, plans to fail.”  Whether you are planning a holiday, planning a client presentation or planning your marketing, without the planning component, it would be difficult to get your campaign, idea or trip off the ground – if at all!

Does PR really work? Or Applying the seven Ps of marketing (With special thanks to Alan Kohler)

When attending a networking meeting last week, a small business owner asked me, “Does PR really work?  Do people really still read papers?”

By way of answering him, I relayed the story of a client who had the same concerns.  The client was a café considering hosting a Bastille Day function to celebrate French food and wine.  The owner of the restaurant was all for the event.  However, the chef had reservations that perhaps Brisbane wasn’t ready for Bastille Day.  His main concern was, “Only having two people booked and having to ring and cancel because we can’t do a special menu for only two people.”