THE CHALLENGE

Road to Happiness is the mission of Ivo Kornel, who cycled more than 15,000km around Australia to raise awareness of youth suicide and depression.  Ivo's key message was a positive one: that there is hope out there amid the darkness.

THE SOLUTION

Grand Brands developed artwork that was true to the brand, conveyed the brand message, and met the specifications of the new technology.

THE OUTCOME

Website visits increased 30% on the days the billboard was up.

See what else we did for this brand:
marketing, online and social media, PR,
corporate ID.