As a newly launched retailer, Urban Harmony needed to drive sales. A small boutique in an up-and-coming Brisbane suburb, they stock a unique range of high quality and designer children’s clothing, gifts, furniture and accessories. A key critical factor was lower than expected retail sales.
Develop an integrated marketing communications strategy with a mix of public relations, advertising and online and social media.
Sales promotions and advertisements placed in strategically selected publications and direct-mailed to specific locations encouraged new customers to visit the store. Retail sales increased over a six-month period.
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