THE CHALLENGE

As a newly launched retailer, Urban Harmony needed to drive sales.  A small boutique in an up-and-coming Brisbane suburb, they stock a unique range of high quality and designer children’s clothing, gifts, furniture and accessories.  A key critical factor was lower than expected retail sales.

THE SOLUTION

Develop an integrated marketing communications strategy with a mix of public relations, advertising and online and social media.

THE OUTCOME

Sales promotions and advertisements placed in strategically selected publications and direct-mailed to specific locations encouraged new customers to visit the store.  Retail sales increased over a six-month period.

See what else we did for this brand:
online and social media, PR, marketing.