THE CHALLENGE

Pitch three identity concepts to property development company JLF Corporation for their new lifestyle and conference centre in Nerang, Queensland.

THE SOLUTION

With the word 'prana' meaning 'breath, life and vitality of the spirit' we drew inspiration from nature for these concepts.  Featuring organic aspects, but being drawn together with strong corporate influences, the logos convey the correct meaning while still being presentable in their intended context.

THE OUTCOME

The jury is still out on this one!