THE CHALLENGE

A well known, local business in the Redland Bay community, Redland Bay News wanted to take their image to the next level and become a respected and trusted brand for all stationery, news and giftware needs.

THE SOLUTION

Grand Brands created an identity that drew reference from the Golden Casket product range which forms a substantial part of the business, while creating a unique and fresh image.

THE OUTCOME

The identity was rolled out throughout Redland Bay News and its sister store, Redland Heights News, across all in-store livery, delivery vehicles, staff uniforms, corporate collateral direct mail advertising.