THE CHALLENGE

Road to Happiness is the brainchild of Ivo Kornel, who set out on a mission to cycle around Australia to raise awareness of youth suicide and depression.  Grand Brands was asked to develop the identity for the campaign.

THE SOLUTION

Grand Brands conceived the name 'Road to Happiness' with the key influence being Ivo's journey by bicycle and the parallel that exists between this symbol and the mental journey that must take place to combat depression.  They key was to convey positivity through the name and the brand identity.

THE OUTCOME

The Road to Happiness brand was promoted nationally and was the face of Ivo's journey through print, web, sponsorship promotions and TV.

See what else we did for this brand: PR,
online & social media, advertising, marketing.