THE CHALLENGE

Star Express Cleaning Services needed to update their image and came to Grand Brands for a rebrand.  The new identity required a certain respect to the existing brand, while adding a new level of professionalism and presentation standard.

THE SOLUTION

The resulting identity proposed to deliver brand consistency by incorporating colours from the original logo, but breathe new life into the new brand by revising the graphic and typography.

THE OUTCOME

The Star Express Cleaning Services logo was updated and rolled out across all communication pieces, in turn lifting the overall brand presentation and service value.