THE CHALLENGE

BTC is Queensland's largest specialised Taekwondo, Pilates and Brazilian Jiu Jitsu venue.  BTC runs runs 99 fitness classes per week, but was only operating at approximately 50% capacity.

THE SOLUTION

Grand Brands launched an integrated marketing communications strategy focusing on repositioning martial arts as a fitness option for adults.

THE OUTCOME

Increased the number of new member sign-ups.  Facebook interaction increased 1100%.

See what else we did for this brand: PR,
online and social media.