THE CHALLENGE

Ivo Kornel came to us with nothing more than his dream to cycle around Australia to raise awareness of youth suicide and depression.  He didn’t even have a bike.  We helped him create Road to Happiness.

THE SOLUTION

Grand Brands managed all aspects of the Road to Happiness campaign for Ivo Kornel, from developing the brand through to obtaining sponsorship, funding, support, and publicity.

THE OUTCOME

Twelve months, 15,000km, $40,000, 5000 students, and dozens of media stories: the figures speak for themselves.  Ivo Kornel has become an ambassador for improving youth mental health in Australia, and the Road to Happiness journey continues.

See what else we did for this brand: PR,
online and social media, advertising,
corporate ID.