Mumpreneur Tina Waters developed the Rumbletums concept - a boutique brand of 100% pure organic baby and toddler meals, hand-cooked in Brisbane and sold online for delivery along the eastern seaboard. She needed to fine tune the products, grow the brand profile and increase awareness of Rumbletums.
An integrated marketing communications approach guided us to develop new packaging to reflect the high quality product, work on increasing the distribution channel, and various promotional activities.
Grand Brands secured more than $500,000 worth of publicity in press, radio and TV. The website re-launch including search engine optimisation increased site visits by 400%.
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