THE CHALLENGE

BTC is Queensland's largest specialised Taekwondo, Pilates and Brazilian Jiu Jitsu venue.  BTC runs runs 99 fitness classes per week, but was only operating at approximately 50% capacity.

THE SOLUTION

Grand Brands launched a social media campaign focusing on two key groups: increasing business by further interacting with current members, and generating new business from 'cold contacts'.  Using promotions, members were encouraged to follow BTC on Facebook, and then to make referrals to friends and family members.

THE OUTCOME

Facebook interaction increased 1100%.  New member sign ups generated as a direct result of social media interaction.

See what else we did for this brand: PR,
marketing.