THE CHALLENGE

Road to Happiness is the mission of Ivo Kornel, who cycled more than 15,000km around Australia to raise awareness of youth suicide and depression.

THE SOLUTION

Grand Brands developed a website that enabled students of schools following Ivo to get updates on his progress and follow his journey, and allowed for donations to be made directly to Road to Happiness.  We also created a Facebook group and Twitter feed to enable interaction between supporters in various geographical locations, and as a platform to enable instant messages to be sent to followers.

THE OUTCOME

More than 1200 Facebook fans in less than six months, and more than $10,000 in online donations were received.

See what else we did for this brand: PR,
corporate ID, advertising, marketing.