THE CHALLENGE

As a newly launched retailer, Urban Harmony needed to drive sales.  A small boutique in an up-and-coming inner Brisbane suburb, they stock a unique range of high quality and designer children’s clothing, gifts, furniture and accessories.  A key critical factor was low involvement with the brand online.

THE SOLUTION

Develop an integrated marketing communications strategy with a mix of public relations, advertising and online and social media.

THE OUTCOME

Increased number of interactive social media fans, created a group of loyal online followers, showcased products online which drove in-store visits and sales.

See what else we did for this brand: PR,
advertising, marketing.