Funds manager Custodian Land offers investors the opportunity to invest in special purpose vehicles that develop land estates in strategic locations. The organisation needed to raise the profile of its brand and projects with the key stakeholder of investor groups, with a secondary stakeholder being purchasers of land in the estates.
Using public relations media publicity tactics, Grand Brands developed newsworthy stories and events surrounding Custodian Land's projects. Journalists in three key geographical areas were targeted.
Over a three-month period, media liaison efforts results in more than $100,000 worth of print coverage for Custodian Land and its projects.
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