THE CHALLENGE
Rumbletums - a boutique brand of 100% pure organic baby and toddler meals, hand-cooked in Brisbane and sold online for delivery along the eastern seaboard - needed to raise awareness for its products amongst mothers.
THE SOLUTION
Public relations events and media relations to create interest in the brand, and alert relevant food journalists and bloggers to the Rumbletums brand.
THE OUTCOME
Over a four-month period, Grand Brands secured more than $500,000 worth of media coverage.
See what else we did for this brand:
online and social media, marketing.
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WHAT OTHER PEOPLE THINK
[...] When Rumbletums Organic Babyfood launched in Australia, it needed to raise awareness and encourage trial amongst mothers along the eastern seaboard. Media releases alerted relevant food journalists and bloggers to the Rumbletums brand. Over a four-month period, more than $500,000 of media coverage was secured. For the full case study click here. [...]